Led the digital design and storytelling for a multi-channel influencer campaign centered around a summer brand retreat in the Adirondacks. Partnering with creators and cross-functional teams, I translated real-time content into an immersive landing page and email experience that blended editorial storytelling, social-first energy, and product discovery. The campaign brought J.Crew’s summer lifestyle positioning to life that increased engagement and drove customers deeper into the brand story.

See the entire interactive feature here.