Led the digital design and storytelling for a multi-channel Camp Crew campaign centered around a summer brand retreat in the Adirondacks & a marketing campaign about Camp Crew. Partnering with creators and cross-functional teams, I translated real-time content into an immersive homepage, landing page and email experience that blended editorial storytelling, social-first energy, and product discovery. The campaign brought J.Crew’s summer lifestyle positioning to life that increased engagement and drove customers deeper into the brand story.

See the entire interactive feature here.